Einleitung
Wichtige Erkenntnisse
Brand gating creates an approval barrier, forcing unauthorized sellers to provide invoices and pay a hefty fee to list your products.
The primary benefit is control—it stops price wars, prevents negative reviews from fake products, and protects your brand equity.
Eligibility for brand gating starts with enrolling in Amazon Brand Registry, which requires a registered trademark.
Amazon is actively fighting counterfeits with its Counterfeit Crimes Unit and AI, making brand gating a supported, effective tool.
Disabling or ignoring brand gating exposes brands to significant profit erosion from price wars and loss of customer trust.
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Fazit
So, there you have it. Amazon brand gating isn't just a feature; it's a strategic necessity for any serious brand that wants to maintain control, protect its reputation, and actually ensure long-term profitability on the platform. It's the real difference between letting your brand be a chaotic free-for-all and building a secure fortress that you command. By taking these proactive steps—enrolling in Brand Registry, documenting infringement, and formally requesting protection—you align your brand with Amazon's own powerful efforts to combat fakes.
The path forward is clear. Don't wait for hijackers and a flood of negative reviews to force your hand. Start today by auditing your current situation. Are you in Brand Registry? Do you have unauthorized sellers eating away at your sales right now? Answering these questions is the first real step toward securing your brand's future. It's a non-negotiable piece of the puzzle for sustainable growth on Amazon.
https://www.salsify.com/glossary/brand-gating-meaning