
Building Brand Loyalty in Electronics
Project Overview
Nekteck specializes in designing & providing reliable massagers, electronic devices and solar lights. Despite quality products, they faced:
High competition in electronics categories
Low repeat purchase rates for durable goods
Difficulty differentiating from cheaper alternatives
Limited customer engagement post-purchase
Date
March 2025 - Current
Category
Consumer Electronics & Wellness
Client
Nekteck
Partnership
Custom Solutions Partner (CSP)
Key Advantages
“Their expertise in marketplace growth allowed us to scale rapidly while maintaining high operational efficiency.”

Dennis Satana
CEO, ZER06
Our Approach
Customer Focused: Designed and optimized listings based on customer behavior and reviews.
Multi-Channel Traffic Funnels: Built direct traffic flows via TikTok, Shopify, Google Shopping, and Meta Ads, creating consistent customer acquisition beyond Amazon.
Marketplace Expansion: Extended distribution from Amazon to Walmart, capturing incremental market share.
Competitive Positioning: Produced comparison content against leading brands to highlight quality and reliability.
Product Differentiation
Performance features, front and center: deep-kneading nodes, heat therapy, variable intensity, auto shut-off, ergonomic fit (neck/foot/back variants).
Fit & comfort clarity: sizing diagrams (e.g., foot size range), noise level benchmarks, cord/battery guidance, heat range visuals.
Out-of-box value: bundles (extra sleeves/adapters), replacement parts availability, travel pouch. Evidence blocks: before/after motion frames, short demo loops, comparison tables vs. top competitors (runtime, weight, noise, heat time, return rate).
Review flywheel: post-purchase flows (email/insert/TikTok how-to) to drive UGC, Q&A coverage, and repair common objections.
Rapid Scaling Infrastructure
Ensured inventory availability to prevent stockouts during growth surges
Managed multiple product launches with seamless operational support
Maintained product quality and customer satisfaction at scale
Scaled advertising spend tied to performance metrics
The Results
#1 Best Seller Achievement – Nekteck became the top “Foot Massager” on Amazon
Cross-Channel Revenue – incremental lift from TikTok, Shopify, Google Shopping, Meta, and Walmart presence
52% Customer Acquisition Growth Enhanced brand trust drove new customer confidence
3.8x ROAS Efficient marketing delivered strong returns
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