A wooden crate filled with three elegantly labeled wine bottles, nestled in straw, showcasing a vintage selection in warm, ambient lighting for a rustic and refined look.
Case Study
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Semecca

From Hidden Gem to Premium Destination

Project Overview

Semecca offered premium wine accessories and hospitality products but struggled with:

  • Low visibility in competitive wine accessory categories

  • Poor conversion rates despite quality products

  • Inefficient PPC spending with 25%+ ACoS

  • Limited brand differentiation in crowded marketplace

Date

Dec 2024 - Current

Category

Wine & Hospitality Accessories

Client

Semecca

Partnership

Direct Wholesale Partner (DWP)

Key Advantages

“Their expertise in marketplace growth allowed us to scale rapidly while maintaining high operational efficiency.”
Deniz Satana, a man with a beard, wearing a blue striped shirt, is smiling while sitting in a modern office with an American flag and a Christmas tree seen in the background through large windows.

Dennis Satana

CEO, ZER06

More about us

A group of four professionals engaged in a serious business meeting, with a woman standing and gesturing towards a laptop open on the table, surrounded by modern office furniture and lighting.
A group of four professionals engaged in a serious business meeting, with a woman standing and gesturing towards a laptop open on the table, surrounded by modern office furniture and lighting.
A group of four professionals engaged in a serious business meeting, with a woman standing and gesturing towards a laptop open on the table, surrounded by modern office furniture and lighting.

Our Approach

Rewrote product titles with high-intent keywords

Created lifestyle-focused A+ content showcasing products in use

Developed compelling brand story around "Uncork Memorable Moments"

Professional product photography highlighting premium quality

Product Differentiation

Restructured campaigns by customer intent

Implemented dayparting based on conversion data

Created separate campaigns for gift-giving seasons

Reduced wasted spend on broad match keywords

Rapid Scaling Infrastructure

The Results

12% ACoS Reduction Smarter bidding strategies and better keyword selection cut costs

26% ROAS Increase Every dollar spent generated more revenue through optimization

43% Overall Conversion Rate Increase Combined efforts created a compound effect on performance

43% Overall Conversion Rate Increase Combined efforts created a compound effect on performance

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Have a question? Fill out the form or contact us!

We believe in equality of opportunity. To live. To succeed. To grow. To be more than.

For general inquires, please email

[email protected]

For general inquires, please email

[email protected]

For general inquires, please email

[email protected]

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