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Ecommerce PPC & Advertising: Multi-Channel Ad Strategy Built to Convert

  • Writer: Fifth Shelf
    Fifth Shelf
  • Apr 15
  • 2 min read

Updated: Apr 17

Paid advertising across platforms is no longer optional—it’s the growth engine behind modern ecommerce. Fifth Shelf builds and manages omnichannel PPC strategies across Google Shopping, Meta, TikTok, and Amazon, tailored for ecommerce brands looking to scale profitably. We combine platform-native tools, data-driven creative testing, and full-funnel strategy into one managed service.


PPC dashboard showing product ads performance across Google and Meta Ads

What Is Ecommerce PPC & Advertising?


Ecommerce PPC management means running and optimizing pay-per-click campaigns as part of a broader ecommerce PPC & advertising strategy. These campaigns span platforms where your customers shop or browse—Google, Facebook, Instagram, TikTok, Amazon, and more. Ecommerce PPC & advertising ensures your product shows up with the right message at the right time. across platforms where your customers shop or browse—Google, Facebook, Instagram, TikTok, Amazon, and more. It’s about matching intent with offers at the right time.


Why Omnichannel Advertising Works

Your customers aren’t just on Amazon. That’s why ecommerce PPC & advertising takes an omnichannel approach that works. They search on Google, scroll Instagram, and get influenced by TikTok. A synced PPC strategy ensures your product shows up where it matters—across their entire buying journey.


What Fifth Shelf Delivers

  • Google Shopping & Performance Max management

  • Facebook/Instagram ad funnel setup

  • TikTok conversion ad management

  • Dynamic retargeting & custom audiences

  • UTM tracking + custom reporting


PPC Optimization Best Practices We Deploy

  • Intent-based keyword structuring

  • Creative A/B testing across platforms

  • Negative keyword scrubbing

  • ROAS-focused bid adjustment


Better Than a PPC Tool

Tools like AdRoll or Triple Whale help track. We help scale. You need strategic media buyers managing budgets across platforms, not just dashboards.


Ecommerce PPC Without the Guesswork

When Fifth Shelf manages your ecommerce PPC, you get clarity, efficiency, and real results—not fragmented agency support.




 
 
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