Ecommerce PPC & Advertising: Multi-Channel Ad Strategy Built to Convert
- Fifth Shelf
- Apr 15
- 2 min read
Updated: Apr 17
Paid advertising across platforms is no longer optional—it’s the growth engine behind modern ecommerce. Fifth Shelf builds and manages omnichannel PPC strategies across Google Shopping, Meta, TikTok, and Amazon, tailored for ecommerce brands looking to scale profitably. We combine platform-native tools, data-driven creative testing, and full-funnel strategy into one managed service.

What Is Ecommerce PPC & Advertising?
Ecommerce PPC management means running and optimizing pay-per-click campaigns as part of a broader ecommerce PPC & advertising strategy. These campaigns span platforms where your customers shop or browse—Google, Facebook, Instagram, TikTok, Amazon, and more. Ecommerce PPC & advertising ensures your product shows up with the right message at the right time. across platforms where your customers shop or browse—Google, Facebook, Instagram, TikTok, Amazon, and more. It’s about matching intent with offers at the right time.
Why Omnichannel Advertising Works
Your customers aren’t just on Amazon. That’s why ecommerce PPC & advertising takes an omnichannel approach that works. They search on Google, scroll Instagram, and get influenced by TikTok. A synced PPC strategy ensures your product shows up where it matters—across their entire buying journey.
What Fifth Shelf Delivers
Google Shopping & Performance Max management
Facebook/Instagram ad funnel setup
TikTok conversion ad management
Dynamic retargeting & custom audiences
UTM tracking + custom reporting
PPC Optimization Best Practices We Deploy
Intent-based keyword structuring
Creative A/B testing across platforms
Negative keyword scrubbing
ROAS-focused bid adjustment
Better Than a PPC Tool
Tools like AdRoll or Triple Whale help track. We help scale. You need strategic media buyers managing budgets across platforms, not just dashboards.
Ecommerce PPC Without the Guesswork
When Fifth Shelf manages your ecommerce PPC, you get clarity, efficiency, and real results—not fragmented agency support.
Want Amazon-specific PPC? See Amazon PPC Management
Selling DTC as well? Use Ecommerce Conversion Optimization to boost every click's value