Strategy. Capital. Execution.
From growth-stage Amazon sellers to global CPG leaders, Fifth Shelf plugs in as the operator, investor, and marketplace strategist that closes the gap between big targets and daily outcomes.
$30M+
Revenue driven for partner brands in 2024
32+
Brands under management
10k+
SKUs optimized across channels
A Team of Thinkers, Builders, and Business Partners
A collective of builders, analysts, and supply-chain pros who have scaled brands from the inside. We pair sharp insight with hands-on work—owning everything from keyword bids to pallet location so growth never stalls.
What Sets Us Apart:
Advance brands that deserve to lead—and do it with speed, clarity, and measurable return.
At Fifth Shelf, our mission is to help businesses unlock their full potential through strategic insight, operational excellence, and meaningful partnerships.
Strategic Thinking, Practical Results
In 2021, founder Atahan Kangal saw brands struggling with agencies that moved too slowly and charged too much. He built Fifth Shelf to work differently—providing capital upfront and handling operations directly. Today, Fifth Shelf works with established brands and growing companies. Simple model: strategy, capital, and execution all from one team.
Household staples, breakout DTC heroes, and niche innovators all trust Fifth Shelf to grow share on Amazon, Walmart, and beyond. Each collaboration is a case study in what happens when ambition meets accountable action.
