From Seed to Shelf
Let’s Grow What Deserves to Win
Fifth Shelf partners with brands ready to move—whether you need a strategic growth team, a hands-on operator, or both.
We bring capital, execution, and marketplace expertise—plugging into your vision and pushing it further.
$30M+
Revenue driven for partner brands in 2024
30+
Partner Brands
10k+
SKUs Managed
6+
Years of Experience
The Origin Story
What began as a fix became a framework.
The hard part was never the product.
It was everything that came after. Slow agencies. Bloated fees. Resellers that did little more than list and wait. Results lagged, margins disappeared, momentum stalled.
In 2021, Atahan Kangal founded Fifth Shelf to fix the disconnect—bringing together a team of operators, marketers, and fulfillment experts who had built brands from the inside.
The goal was clear: act fast, think smart, and tie every move to performance.
No layers. No fluff. Just strategy, capital, and execution moving in sync.
What started as a frustration became a new model—one built for brands that are ready to rise.
STRATEGIC PARTNERS:
AS FEATURED IN:
Success-driven Partnerships
Trusted by Brands
That Move the Market
We’ve partnered with brands that lead, disrupt, and dominate.
From household names to rising category challengers, we work with teams serious about scale.
Every partnership is proof of what happens when strategy, execution, and ambition align.
You’ve Built a Great Brand.
Let’s Take It Further.
"Working with Fifth Shelf has been a game-changer for us. Their expertise in marketplace growth and fulfillment allowed us to scale rapidly while maintaining high operational efficiency. The combination of their DWP and CSP services gave us the flexibility and support we needed to reach new heights."
— Dennis Satana, VP of ZER06