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All-in-One
Ecommerce Accelerator

Upfront inventory purchase, ad investment, and full optimization to scale your brand across Amazon and beyond—boosting revenue and reach.

AS FEATURED IN:

Fifth Shelf Featured in Magazines

Fit-For-Scale Partnerships

An extension of your team. Fifth Shelf aligns with your goals, delivering strategic support across marketplaces, fulfillment, and performance.

Flexible partnerships built to meet your stage. From strategy to execution, our model adapts as you grow — without the overhead or drag.

Fifth Shelf Amazon Verified Partner PPC
Fifth Shelf ecommerce accelerator helping brands grow on Amazon
$30M+ Revenue Generated in 2024

Direct Wholesale Partner
 (DWP)

Our core model for brands with an established presence. We buy your inventory upfront, invest 5% into ads, optimize listings, and handle logistics—at no cost to you.

Custom Solutions Partner
 (CSP)

For brands retaining inventory, CSP builds tailored growth plans—PPC, influencer campaigns, marketplace expansion, 1P/3P setup—without bloated agency fees.

Fulfilment & Logistics
Partner

Stay stocked year-round with full-spectrum logistics—pick-pack-ship, kitting, branded packaging, cold chain, FBA/WFS prep, and seamless API/EDI integration.

The Seed

Powerhousing Great Brands Since 2021

Team members holding seedlings, symbolizing partnerships and foundations with Fifth Shelf
30+ Partner Brands

Building Strong Roots

Partnership over contracts. Built by top 0.01% sellers tired of watching great brands get drained by slow agencies.

We don’t make profit unless you do. Real partnership means shared risk and shared upside.

Fifth Shelf's bi-coastal warehousing facility
Bi-Coastal Warehousing

The Sprout

From the ground up to
 Fifth Shelf

Top-performing brands accelerated by Fifth Shelf services
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Digital Expansion

Nekteck implemented a comprehensive strategy to diversify beyond marketplace sales and build a thriving DTC channel. The approach leveraged TikTok marketing, strategic coupon campaigns, and optimized PPC management to transform their customer acquisition approach.

52%

Acquisition Growth

3.8x

Return On Ad Spend

22%

Increase In AOV

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Semecca Vintage Series

Semecca partnered with Fifth Shelf to align marketplace performance with their premium product quality. Through strategic PDP restructuring, A+ content optimization, targeted CRO testing, and ad creative repositioning, we delivered dramatic results in just 6 weeks.

43%

Conversion Rate Increase

26%

Higher ROAS

71%

More Time On Page

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Chemistry of Success

Zero6 partnered with Fifth Shelf to amplify their eCommerce presence through Amazon's Subscribe & Save, strategic Vine Program participation, A+ Content, and optimized PPC campaigns.

426%

YoY Revenue Growth

6.1%

Market-share Increase

3

Months of Partnership

Success Stories

Results that move the needle.

One Proven Process.

Capital

Upfront purchase unlocks capital to fuel your next move.

Strategy

We map your brand’s strengths, goals, and market opportunity.

Execution

Fulfillment, ads, and optimization handled to drive growth.

Money, Margin, Movement.

Value proposition quadrant showing Fifth Shelf's key benefits with performance metrics and warehouse professional

Inventory, ads, and backend ops managed—so your team can stay focused on building the brand.

*Data represents average improvements across Fifth Shelf clients, 2023-2024.

Save Time

The only thing you need to do is ship your products to our warehouse—we handle the rest.

* 45% reduction in operational hours
* 2.4x faster product launches
* 60% faster order management

Save Money

No agency fees, no trial-and-error ad spend. We invest in PPC, SEO, creatives,  logistics and more.

* 18% average cost reduction

* 67% lower shipping costs

* 35% lower warehousing costs

Save Customers

We enhance every customer touchpoint to maximize satisfaction and drive repeat purchases

* 32% reduction in cart abandonment

* 27% increase in positive reviews

* 94% on-time delivery rate

Save Inventory 

Our strategic logistic network provides lower rates and inventory accuracy, eliminating bloated costs.

* 96.5% inventory accuracy

* 85% reduction in stockouts

* 99.3% order accuracy

Expansion Without Limits.

Marketplaces

Expand your online presence across marketplaces with both 1P (wholesale/vendor) and 3P (direct seller account) models. Let us manage retailer negotiations and account setup to maximize growth.

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Global

Expand beyond borders without building new teams or navigating red tape.

We handle your global marketplace growth—from logistics to localized content—so you can scale faster, smarter, and further.

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The Growth

Simplify Your Path

We buy, invest and build momentum. 

Inventory, ad strategy, and expansion—we front what matters and skip what doesn’t.

Agencies advise, resellers wait, we execute. 

You don’t need another strategy deck—you need action, accountability, and results that move the needle.

A growth partner with skin in the game. 

We scale alongside your team, moving fast, adapting faster, and pushing harder than anyone else in the room.

One Partner
Full Stack Commerce

Conversion
Cashflow
PPC
Creatives
Customer Retention
Integrity
Logistics
Expansion
Customer LTV
  • What kind of brands does Fifth Shelf work with?
    Fifth Shelf offers DWP for established brands with proven sales and consistent demand, CSP for brands seeking social proof, high-ROI campaigns, and market dominance, and Fulfillment Services for advanced logistics, custom kitting, variety packs, and real-time inventory tracking.
  • What kind of support do I get beyond Amazon?
    We drive external traffic through high-ROI platforms like TikTok, Instagram, and DTC channels, while supporting cross-channel growth with influencer marketing, social proof, and long-term brand building – all without the overhead of building multiple teams.
  • What’s the cost structure?
    For DWP, we buy your inventory upfront, invest an additional 5% in ads, and scale on a performance-driven model – no retainers, no equity grabs. For CSP and Fulfillment, pricing is customized based on your brand’s specific needs, from 1P vendor negotiations to real-time inventory tracking, and we can easily compete with your current provider on cost, speed, and service quality.
  • How does Fifth Shelf differ from traditional resellers or agencies?
    Fifth Shelf doesn’t just list your products – we buy your inventory upfront for immediate cash flow, invest an additional 5% into high-ROI ads, PPC, and marketing, and add creative optimization with resources like A+ content, product videography, DTC channels, and external traffic from platforms like TikTok and Instagram.
  • Can I stay involved in my brand’s strategy?
    Absolutely. You keep control of your brand, while we handle the heavy lifting – from inventory management to ads, fulfillment, and optimization – with full transparency through real-time dashboards and direct access to our team, so you can focus on building the brand while we drive the growth.
  • How fast can I scale with Fifth Shelf?
    With Fifth Shelf, brands can scale quickly through fast inventory turnover, aggressive ad strategies, and rapid market entry, supported by real-time data, high-impact marketing, and seamless fulfillment – eliminating the usual bottlenecks that slow down growth.
  • How does Fifth Shelf handle 1P and 3P marketplace negotiations?
    We handle the heavy lifting – from 1P vendor account setup to pricing control, compliance, and marketplace negotiations, and even offer commission-based sales under our established accounts if your brand doesn’t yet qualify for direct marketplace access.
  • How does Fifth Shelf protect my brand?
    We handle everything from unauthorized seller removal and MAP enforcement to IP protection and global brand rights through partnered law firms, ensuring full marketplace compliance and brand integrity as you scale.

Why settle for average growth when you could be dominating your market?

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