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Amazon PPC Management Services

AI & ML powered Amazon PPC management that drives profitable sales and maximizes ROAS through full-funnel optimization.

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A smiling individual in a white t-shirt holds and points to an open laptop, symbolizing the innovation and dynamic offerings of Fifth Shelf, an ecommerce accelerator company.
A laptop displaying an Amazon search page for a "foot massager" is shown next to a detailed product listing and sales performance chart, highlighting metrics like clicks and sales, with illustrations of people collaborating on computers, emphasizing the impact of professional Amazon PPC management agency services.
A laptop displaying an Amazon search page for a "foot massager" is shown next to a detailed product listing and sales performance chart, highlighting metrics like clicks and sales, with illustrations of people collaborating on computers, emphasizing the impact of professional Amazon PPC management agency services.
A laptop displaying an Amazon search page for a "foot massager" is shown next to a detailed product listing and sales performance chart, highlighting metrics like clicks and sales, with illustrations of people collaborating on computers, emphasizing the impact of professional Amazon PPC management agency services.

Brand Audit & Valuation

Global Market Opportunity

Listing Audit & Quality Score

Product GEO Score Analyzer

Free Tools

Put your data to work—no paywall, no strings.

Campaign Setup & Strategy

We build data-driven PPC campaigns using proven frameworks. Every campaign targets high-intent buyers while controlling costs through smart bidding strategies.

Fifth Shelf e-commerce agency

Listing-First Strategy

We rebuild your entire product presence before spending on ads—optimizing content, SEO, images, and reputation. This proven framework ensures every ad dollar converts at maximum efficiency, whether launching new products or reviving existing ones.

Observation & Scaling

Daily campaign refinement based on real performance data. We eliminate wasted spend, improve winning keywords, and scale profitable campaigns systematically.

Keyword Scan

Competitor Analysis

Audience Targeting

Funnels

Continious Optimization

Analyzing current PPC campaign..

Keyword Scan

Competitor Analysis

Audience Targeting

Funnels

Continious Optimization

Analyzing current PPC campaign..

Keywords

Find profitable search terms

Campaigns

Structure campaigns

Test & Refine

Eliminate poor performers

Get Winners

Focus on winners

Maximize ROI

Efficiently increase ROAS

Campaign Intelligence

Campaign Intelligence

Campaign Intelligence

Advanced analytics track every metric that matters. We turn data into actionable insights that drive consistent growth.

Advanced analytics track every metric that matters. We turn data into actionable insights that drive consistent growth.

Advanced analytics track every metric that matters. We turn data into actionable insights that drive consistent growth.

Full-Funnel PPC Architecture

Full-Funnel PPC Architecture

Systematic funnel progression across DSP, OTT, SD, SB, and SP with dynamic budget allocation, audience segmentation, and conversion attribution modeling at each funnel stage.

A colorful funnel diagram illustrates the Amazon PPC Funnel Strategy, segmented into stages labeled Awareness, Interest, Evaluation, and Action, each with distinct icons and arrows for progression. Designed by Fifth Shelf's expert team.
A colorful funnel diagram illustrates the Amazon PPC Funnel Strategy, segmented into stages labeled Awareness, Interest, Evaluation, and Action, each with distinct icons and arrows for progression. Designed by Fifth Shelf's expert team.
A colorful funnel diagram illustrates the Amazon PPC Funnel Strategy, segmented into stages labeled Awareness, Interest, Evaluation, and Action, each with distinct icons and arrows for progression. Designed by Fifth Shelf's expert team.

Quick Snapshot

Amazon ads convert ~10%, around 7× higher than average e-commerce websites (~1.3%).

Nearly 30% of Amazon purchases occur within 3 minutes after a shopper lands on the page.

Walmart ad revenue rose 26% YoY, outpacing Amazon, becoming an important secondary channel.

Quick Snapshot

Amazon ads convert ~10%, around 7× higher than average e-commerce websites (~1.3%).

Nearly 30% of Amazon purchases occur within 3 minutes after a shopper lands on the page.

Walmart ad revenue rose 26% YoY, outpacing Amazon, becoming an important secondary channel.

Quick Snapshot

Amazon ads convert ~10%, around 7× higher than average e-commerce websites.

Amazon ads convert ~10%, around 7× higher than average e-commerce websites.

Amazon ads convert ~10%, around 7× higher than average e-commerce websites.

Results that move the needle.

Results that move the needle.

A glimpse into our projects and success stories.

Expert Approach

Built for Amazon Success

We built AI-powered tools specifically for Amazon, while others use generic strategies that underperform.

Our specialized Amazon PPC services and strategies outperform traditional agencies using one-size-fits-all approaches.

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FIFTH SHELF

AI & ML Technology

Machine learning adjusts bids 24/7 for best results.

AI & ML Technology

Machine learning adjusts bids 24/7 for best results.

AI & ML Technology

Machine learning adjusts bids 24/7 for best results.

Full-Funnel Coverage

Manages awareness, consideration, and purchase campaigns together.

Full-Funnel Coverage

Manages awareness, consideration, and purchase campaigns together.

Full-Funnel Coverage

Manages awareness, consideration, and purchase campaigns together.

Complete Overhaul

Full listing optimization, SEO, and Premium A+ content.

Complete Overhaul

Full listing optimization, SEO, and Premium A+ content.

Complete Overhaul

Full listing optimization, SEO, and Premium A+ content.

Other Agencies

Template Approach

Same strategy applied to every account regardless.

Template Approach

Same strategy applied to every account regardless.

Template Approach

Same strategy applied to every account regardless.

Single-Stage Focus

Only manages bottom-funnel without building awareness.

Single-Stage Focus

Only manages bottom-funnel without building awareness.

Single-Stage Focus

Only manages bottom-funnel without building awareness.

PPC Only

Ignores listing quality, conversion rate, and content.

PPC Only

Ignores listing quality, conversion rate, and content.

PPC Only

Ignores listing quality, conversion rate, and content.

What we offer

Service Packages Overview

We offer flexible Amazon PPC management packages tailored to sellers of all sizes. Each package delivers specific benefits and actions to maximize your ROI.

The illustration features a colorful graphic representing Amazon PPC advertising with bar charts and arrows suggesting growth and progress.
The illustration features a colorful graphic representing Amazon PPC advertising with bar charts and arrows suggesting growth and progress.
The illustration features a colorful graphic representing Amazon PPC advertising with bar charts and arrows suggesting growth and progress.

Startup Ignite

Launch your product with immediate momentum.

In-depth keyword research & campaign setup for new products

Aggressive launch campaigns (Sponsored Products) to generate quick sales

Weekly bid optimization and search term harvesting in first month

Growth Accelerator

Omni-Channel Booster

Efficiency Maximizer

Enterprise Dominator

Startup Ignite

Launch your product with immediate momentum.

In-depth keyword research & campaign setup for new products

Aggressive launch campaigns (Sponsored Products) to generate quick sales

Weekly bid optimization and search term harvesting in first month

Growth Accelerator

Omni-Channel Booster

Efficiency Maximizer

Enterprise Dominator

Startup Ignite

Launch your product with immediate momentum.

In-depth keyword research & campaign setup for new products

Aggressive launch campaigns (Sponsored Products) to generate quick sales

Weekly bid optimization and search term harvesting in first month

Growth Accelerator

Omni-Channel Booster

Efficiency Maximizer

Enterprise Dominator

What you need to know

Essential Insights

Core principles and current facts shaping marketplace advertising strategies.

1

Visibility

Amazon PPC is crucial—70% of buyers don't leave page one, so ads ensure maximum product visibility.

1

Visibility

Amazon PPC is crucial—70% of buyers don't leave page one, so ads ensure maximum product visibility.

1

Visibility

Amazon PPC is crucial—70% of buyers don't leave page one, so ads ensure maximum product visibility.

2

Customization

Each channel (Amazon, Walmart, Google) demands tailored strategies to succeed effectively.

2

Customization

Each channel (Amazon, Walmart, Google) demands tailored strategies to succeed effectively.

2

Customization

Each channel (Amazon, Walmart, Google) demands tailored strategies to succeed effectively.

3

Metrics

Track ACoS, ROAS, TACoS closely—metrics that confirm profitable growth beyond clicks.

3

Metrics

Track ACoS, ROAS, TACoS closely—metrics that confirm profitable growth beyond clicks.

3

Metrics

Track ACoS, ROAS, TACoS closely—metrics that confirm profitable growth beyond clicks.

4

Listings

Optimized product listings enhance ad performance, driving better conversions and organic sales growth.

4

Listings

Optimized product listings enhance ad performance, driving better conversions and organic sales growth.

4

Listings

Optimized product listings enhance ad performance, driving better conversions and organic sales growth.

5

Optimization

Constant PPC adjustments are vital to navigate Amazon’s evolving ad features successfully.

5

Optimization

Constant PPC adjustments are vital to navigate Amazon’s evolving ad features successfully.

5

Optimization

Constant PPC adjustments are vital to navigate Amazon’s evolving ad features successfully.

6

Diversification

Expand across multiple channels (Amazon, Walmart, Google) for resilience against platform risks and changes.

6

Diversification

Expand across multiple channels (Amazon, Walmart, Google) for resilience against platform risks and changes.

6

Diversification

Expand across multiple channels (Amazon, Walmart, Google) for resilience against platform risks and changes.

Our Approach

Proven Process

Structured workflow outlining each stage of our PPC management process.

Audit

Review existing campaigns, identify opportunities, set clear goals and targets upfront.

Audit

Review existing campaigns, identify opportunities, set clear goals and targets upfront.

Setup

Build tailored PPC campaigns with precise keyword targeting and structured ad groups.

Setup

Build tailored PPC campaigns with precise keyword targeting and structured ad groups.

Optimize

Continuously refine bids, keywords, and ads based on performance to boost efficiency.

Optimize

Continuously refine bids, keywords, and ads based on performance to boost efficiency.

Report

Regular, clear reports providing actionable insights, driving informed growth decisions.

Report

Regular, clear reports providing actionable insights, driving informed growth decisions.

The image depicts a central bar and line chart surrounded by icons representing Amazon, PPC, financial growth, and analytics tools, set against a dark background, illustrating a comprehensive digital marketing and e-commerce strategy.
The image depicts a central bar and line chart surrounded by icons representing Amazon, PPC, financial growth, and analytics tools, set against a dark background, illustrating a comprehensive digital marketing and e-commerce strategy.

Get in touch

Let’s talk.

Whether you’re seeking clarity, growth, or transformation, we’re here to help. Reach out to start the conversation — no pressure, no obligation.

Modern office conference room with glass walls featuring a large table surrounded by black ergonomic chairs, wooden flooring, and pendant lighting.
Modern office conference room with glass walls featuring a large table surrounded by black ergonomic chairs, wooden flooring, and pendant lighting.
Have a Challenge or an Idea?

Fill out the form, and let’s talk about how we can support your business with tailored solutions.

Call us at:

+1 (800) 680-0760

Call us at:

+1 (800) 680-0760

Call us at:

+1 (800) 680-0760

Email us at:

[email protected]

Email us at:

[email protected]

Email us at:

[email protected]

fifth shelf

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Partnerships & Services

All services

Direct Wholesale Partner (DWP)™

Our core model for established brands. We buy your inventory upfront, invest into ads, push listings to top, and handle logistics—no fees.

Learn more

Direct Wholesale Partner (DWP)™

Our core model for established brands. We buy your inventory upfront, invest into ads, push listings to top, and handle logistics—no fees.

Learn more

Custom Solutions Partner (CSP)™

We diagnose your brand challenges and create a tailored acceleration strategy. Complete growth solution - you keep inventory control.

Learn more

Custom Solutions Partner (CSP)™

We diagnose your brand challenges and create a tailored acceleration strategy. Complete growth solution - you keep inventory control.

Learn more

Fulfillment & Logistics Partner

We handle all your logistics—warehousing, shipping, custom packaging, cold storage, Amazon/Walmart prep, and system integration. Never run out of stock.

Learn more

Fulfillment & Logistics Partner

We handle all your logistics—warehousing, shipping, custom packaging, cold storage, Amazon/Walmart prep, and system integration. Never run out of stock.

Learn more

Direct Wholesale Partner (DWP)™

Our core model for established brands. We buy your inventory upfront, invest into ads, push listings to top, and handle logistics—no fees.

Learn more

Custom Solutions Partner (CSP)™

We diagnose your brand challenges and create a tailored acceleration strategy. Complete growth solution - you keep inventory control.

Learn more

Fulfillment & Logistics Partner

We handle all your logistics—warehousing, shipping, custom packaging, cold storage, Amazon/Walmart prep, and system integration. Never run out of stock.

Learn more