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Amazon Vendor Services

Amazon Vendor Services

Amazon’s Vendor Central (1P) model lets brands sell wholesale to Amazon, gaining “Ships from and Sold by Amazon” trust, bulk POs, and premium ad tools. Yet pricing control disappears and chargebacks loom. This hybrid guide explains when 1P wins, when 3P rules, and how a blended strategy can multiply sales.

What we do

Success shared is success multiplied—welcome to true partnership.

Fifth Shelf partners. Logos of various advertising platforms including Amazon Ads, Amazon DSP, Walmart Connect, eBay Ads, Meta Business Partner, Google Ads, and others are displayed, showcasing digital marketing services.

Let’s build your next chapter

A modern, open-plan office space featuring multiple desks with large computer monitors, ergonomic chairs, desk lamps, and various office supplies under warm lighting.

Success shared is success multiplied—welcome to true partnership.

Fifth Shelf partners. Logos of various advertising platforms including Amazon Ads, Amazon DSP, Walmart Connect, eBay Ads, Meta Business Partner, Google Ads, and others are displayed, showcasing digital marketing services.

Let’s build your next chapter

A modern, open-plan office space featuring multiple desks with large computer monitors, ergonomic chairs, desk lamps, and various office supplies under warm lighting.

Success shared is success multiplied—welcome to true partnership.

Fifth Shelf partners. Logos of various advertising platforms including Amazon Ads, Amazon DSP, Walmart Connect, eBay Ads, Meta Business Partner, Google Ads, and others are displayed, showcasing digital marketing services.

Let’s build your next chapter

A modern, open-plan office space featuring multiple desks with large computer monitors, ergonomic chairs, desk lamps, and various office supplies under warm lighting.

Services Offered

Vendor Advantage Suites

Targeted service bundles built to help brands thrive inside Amazon Vendor Central—reducing chargebacks, protecting margins, and unlocking the premium tools that drive 1P sales velocity.

1

Vendor Onboard

Accelerate Vendor setup from invite to first PO—sales start in weeks while we handle all tech and data.

1

Vendor Onboard

Accelerate Vendor setup from invite to first PO—sales start in weeks while we handle all tech and data.

1

Vendor Onboard

Accelerate Vendor setup from invite to first PO—sales start in weeks while we handle all tech and data.

2

Price Guard

Protect margins during Amazon price tests with live monitoring and cost negotiations that keep the Buy Box strong.

2

Price Guard

Protect margins during Amazon price tests with live monitoring and cost negotiations that keep the Buy Box strong.

2

Price Guard

Protect margins during Amazon price tests with live monitoring and cost negotiations that keep the Buy Box strong.

3

Compliance Shield

Stop chargebacks and suspensions by locking down docs, labels, and certifications—ideal for regulated categories.

3

Compliance Shield

Stop chargebacks and suspensions by locking down docs, labels, and certifications—ideal for regulated categories.

3

Compliance Shield

Stop chargebacks and suspensions by locking down docs, labels, and certifications—ideal for regulated categories.

4

Premium A+ Build

Boost conversions with Vendor-only rich media that tells your brand story and answers shopper questions—perfect for hero SKUs.

4

Premium A+ Build

Boost conversions with Vendor-only rich media that tells your brand story and answers shopper questions—perfect for hero SKUs.

4

Premium A+ Build

Boost conversions with Vendor-only rich media that tells your brand story and answers shopper questions—perfect for hero SKUs.

5

Hybrid Switchboard

Combine 1P trust with 3P agility: route SKUs between channels, cover stock gaps, and stabilize pricing.

5

Hybrid Switchboard

Combine 1P trust with 3P agility: route SKUs between channels, cover stock gaps, and stabilize pricing.

5

Hybrid Switchboard

Combine 1P trust with 3P agility: route SKUs between channels, cover stock gaps, and stabilize pricing.

6

6

6

Trusted by industry leaders.

How we work

Vendor Growth Method

Four fast phases turning wholesale invites into scalable profit.

Audit

Deep-scan POs, pricing leaks, and compliance gaps to quantify upside and expose hidden risk.

Audit

Deep-scan POs, pricing leaks, and compliance gaps to quantify upside and expose hidden risk.

Audit

Deep-scan POs, pricing leaks, and compliance gaps to quantify upside and expose hidden risk.

Align

Negotiate costs, set SKU splits, and lock demand forecasts so inventory and margins start protected.

Align

Negotiate costs, set SKU splits, and lock demand forecasts so inventory and margins start protected.

Align

Negotiate costs, set SKU splits, and lock demand forecasts so inventory and margins start protected.

Optimize

Deploy premium A+ assets, activate Price Guard rules, and launch high-impact AMS campaigns for rapid sell-through.

Optimize

Deploy premium A+ assets, activate Price Guard rules, and launch high-impact AMS campaigns for rapid sell-through.

Optimize

Deploy premium A+ assets, activate Price Guard rules, and launch high-impact AMS campaigns for rapid sell-through.

Scale

Expand to new regions, automate replenishment, and A/B test content to compound growth year over year.

Scale

Expand to new regions, automate replenishment, and A/B test content to compound growth year over year.

Scale

Expand to new regions, automate replenishment, and A/B test content to compound growth year over year.

Get in touch

Your move.

If you're ready to grow without the growing pains, we're ready to help.

Modern office conference room with glass walls featuring a large table surrounded by black ergonomic chairs, wooden flooring, and pendant lighting.
Modern office conference room with glass walls featuring a large table surrounded by black ergonomic chairs, wooden flooring, and pendant lighting.
Modern office conference room with glass walls featuring a large table surrounded by black ergonomic chairs, wooden flooring, and pendant lighting.
Have a Challenge or an Idea?

Fill out the form, and let’s talk about how we can support your business with tailored solutions.

Call us at:

+1 (800) 680-0760

Call us at:

+1 (800) 680-0760

Call us at:

+1 (800) 680-0760

Email us at:

pr@fifthshelf.com

Email us at:

pr@fifthshelf.com

Email us at:

pr@fifthshelf.com

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Partnerships & Services

All services

Direct Wholesale Partner (DWP)™

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Custom Solutions Partner (CSP)™

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Fulfillment & Logistics Partner

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Direct Wholesale Partner (DWP)™

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Custom Solutions Partner (CSP)™

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Fulfillment & Logistics Partner

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Compliance & Protection

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Direct Wholesale Partner (DWP)™

Learn more

Custom Solutions Partner (CSP)™

Learn more

Fulfillment & Logistics Partner

Learn more

Compliance & Protection

Learn more