A young woman and man sit closely on a wooden floor with their arms around each other, flanked by two modern black foot massagers in a minimalist room.
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Nekteck

Building Brand Loyalty in Electronics

Project Overview

Nekteck specializes in designing & providing reliable massagers, electronic devices and solar lights. Despite quality products, they faced:

  • High competition in electronics categories

  • Low repeat purchase rates for durable goods

  • Difficulty differentiating from cheaper alternatives

  • Limited customer engagement post-purchase

Date

March 2025 - Current

Category

Consumer Electronics & Wellness

Client

Nekteck

Partnership

Custom Solutions Partner (CSP)

Key Advantages

“Their expertise in marketplace growth allowed us to scale rapidly while maintaining high operational efficiency.”
Deniz Satana, a man with a beard, wearing a blue striped shirt, is smiling while sitting in a modern office with an American flag and a Christmas tree seen in the background through large windows.

Dennis Satana

CEO, ZER06

A group of four professionals engaged in a serious business meeting, with a woman standing and gesturing towards a laptop open on the table, surrounded by modern office furniture and lighting.
A group of four professionals engaged in a serious business meeting, with a woman standing and gesturing towards a laptop open on the table, surrounded by modern office furniture and lighting.
A group of four professionals engaged in a serious business meeting, with a woman standing and gesturing towards a laptop open on the table, surrounded by modern office furniture and lighting.

Our Approach

Customer Focused: Designed and optimized listings based on customer behavior and reviews.

Multi-Channel Traffic Funnels: Built direct traffic flows via TikTok, Shopify, Google Shopping, and Meta Ads, creating consistent customer acquisition beyond Amazon.

Marketplace Expansion: Extended distribution from Amazon to Walmart, capturing incremental market share.

Competitive Positioning: Produced comparison content against leading brands to highlight quality and reliability.

Product Differentiation

Performance features, front and center: deep-kneading nodes, heat therapy, variable intensity, auto shut-off, ergonomic fit (neck/foot/back variants).

Fit & comfort clarity: sizing diagrams (e.g., foot size range), noise level benchmarks, cord/battery guidance, heat range visuals.

Out-of-box value: bundles (extra sleeves/adapters), replacement parts availability, travel pouch. Evidence blocks: before/after motion frames, short demo loops, comparison tables vs. top competitors (runtime, weight, noise, heat time, return rate).

Review flywheel: post-purchase flows (email/insert/TikTok how-to) to drive UGC, Q&A coverage, and repair common objections.

Rapid Scaling Infrastructure

Ensured inventory availability to prevent stockouts during growth surges

Managed multiple product launches with seamless operational support

Maintained product quality and customer satisfaction at scale

Scaled advertising spend tied to performance metrics

The Results

#1 Best Seller Achievement – Nekteck became the top “Foot Massager” on Amazon

Cross-Channel Revenue – incremental lift from TikTok, Shopify, Google Shopping, Meta, and Walmart presence

52% Customer Acquisition Growth Enhanced brand trust drove new customer confidence

3.8x ROAS Efficient marketing delivered strong returns

Modern office conference room with glass walls featuring a large table surrounded by black ergonomic chairs, wooden flooring, and pendant lighting.
Modern office conference room with glass walls featuring a large table surrounded by black ergonomic chairs, wooden flooring, and pendant lighting.
Modern office conference room with glass walls featuring a large table surrounded by black ergonomic chairs, wooden flooring, and pendant lighting.
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