From Hidden Gem to Premium Destination
Project Overview
Semecca offered premium wine accessories and hospitality products but struggled with:
Low visibility in competitive wine accessory categories
Poor conversion rates despite quality products
Inefficient PPC spending with 25%+ ACoS
Limited brand differentiation in crowded marketplace
Date
Dec 2024 - Current
Category
Wine & Hospitality Accessories
Client
Semecca
Partnership
Direct Wholesale Partner (DWP)
Key Advantages
“Their expertise in marketplace growth allowed us to scale rapidly while maintaining high operational efficiency.”
Dennis Satana
CEO, ZER06
Our Approach
Rewrote product titles with high-intent keywords
Created comparison content vs leading brands
Emphasized "premium auto care products with meticulous detail, using cutting-edge formulas"
Targeted competitor brand searches
Product Differentiation
Highlighted unique formulations (SiO2 technology)
Created before/after demonstration content
Emphasized "passionate startup company" story
Built community through car enthusiast engagement
Rapid Scaling Infrastructure
Ensured inventory availability during growth
Managed multiple product launches seamlessly
Scaled advertising spend with performance
Maintained quality through growth phase
The Results
426% YoY Growth Explosive growth from startup to established brand
6.1% Market Share Captured significant share in competitive category
#1 Best Seller Achievement Multiple products reached category leadership
Profitable Scale Maintained healthy margins through growth
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