The Ecommerce Accelerator Built for Marketplace Scale
- Fifth Shelf
- Apr 23
- 3 min read
Updated: 10 hours ago
Are you tired of wasting your budget on agencies and disconnected teams? Fifth Shelf is an ecommerce accelerator that buys your inventory, funds ad campaigns, and drives growth across Amazon, Walmart, TikTok Shop, and more. All while you stay in control of your brand.
Key Takeaway:
Fifth Shelf is a modern ecommerce accelerator. We partner with brands through inventory-backed or execution-based growth models. This approach combines marketplace expertise, ad funding, content development, and global channel expansion under one system.
What Is Fifth Shelf?
Fifth Shelf is an ecommerce accelerator tailored for brands selling on platforms like Amazon, Walmart, TikTok Shop, and beyond. Unlike traditional resellers or marketing agencies, we buy your inventory upfront. We also plug in our full-stack growth team. This means you get execution, strategy, and ad support without the overhead.
Our team has managed over 10,000 SKUs, invested more than $30 million in product, and boosted conversion and market share across numerous verticals.
Whether you’re a CPG brand looking to scale through retail media or a DTC operator expanding to Amazon, Fifth Shelf provides the infrastructure and strategy you need to grow successfully.
Our Core Growth Models
In this model, we purchase your inventory at wholesale rates. To further invest in your growth, we allocate an additional 5% of our spend to ads and management. We handle everything—from advertisement campaigns to listing optimization.
You don’t pay retainers or hire agencies. We earn by reselling inventory. This structure ensures we only win when your products sell.
What’s included:
Inventory purchase
Paid media (Amazon PPC, DSP, Meta, TikTok)
Listing optimization (SEO, A+ content)
Performance-based reorders
Data-backed strategy
Full creative execution (photo, video, brand store)
Ongoing reporting through our internal Partner Portal
This model is for brands that want to maintain inventory control but require execution across advertising, SEO, and creative strategies. Fifth Shelf acts as your outsourced ecommerce team—without bloated retainers or disconnected vendors.
What CSP includes:
Cross-channel advertising (Amazon, Walmart, Meta, Google)
PDP optimization and A+ content
Creative production (images, videos, UGC)
Marketplace expansion: 1P vendor setup and global 3P launches
MAP enforcement and unauthorized seller removal
Legal and operational cost consulting
Optional integration with Fifth Shelf Fulfillment
Why Brands Choose Fifth Shelf
Fast Capital Access
We buy your products upfront (in the DWP model). This eliminates delays in obtaining capital. You receive payment quickly, and we go to market fast.
Reinvestment in Your Growth
For every $100K in product we purchase, we invest $5K in ads, SEO, and growth infrastructure. This means we are always focused on helping you grow.
In-House Management
We manage execution in-house. This approach eliminates vendor roulette. Our creative, advertising, and SEO teams collaborate seamlessly. This ensures that strategy aligns across all channels.
Support for 1P and 3P Models
If you need Vendor Central support, we can set it up, negotiate terms, and align it with your retail roadmap.
Fulfillment Integration
When needed, we integrate fulfillment. From cold chain logistics to kitting and EDI/API connections, our bi-coastal warehouses are ready to scale your operations.
Who It’s Built For
Established brands breaking into Amazon
Emerging brands ready to scale using retail media
Brands spending thousands on ads with unclear ROI
Teams tired of juggling multiple agencies and disconnected dashboards
Operators who want execution, not just advice
How It Works
Step 1: Discovery Call
We learn where your brand stands, what works, and where you're losing growth opportunities. Schedule a call → Contact Us
Step 2: Growth Plan
We identify which model—DWP or CSP—fits your needs. We create a roadmap for channel expansion, advertising needs, and listing improvements.
Step 3: Launch + Execute
Our team activates ads, SEO, creative, and marketplace operations. You keep your focus on your product while we run the operational engine.
Conclusion
In today’s fast-paced ecommerce environment, having a reliable partner like Fifth Shelf is crucial for success. Whether you’re looking to break into new marketplaces or scale your existing operations, we have the expertise and resources to help you achieve your growth goals.
Discover the difference today! For more information about how we can assist you, visit our website.
